Machine generated contents note: Foreword (Jennifer Baumgardner) Editors' Introduction (Jessica Wolfendale and Jeanette Kennett) Part 1: Being Fashionable and Being Cool What Makes Something Fashionable? (Anya Farennikova and Jesse Prinz) Fashion, Illusion, and Alienation (Nick Zangwill) Tryhards, Fashion Victims, and Effortless Cool (Luke Russell) Part 2: Fashion, Style, and Design The Aesthetics of Design (Andy Hamilton) Share the Fantasy: Perfume Advertising, Fashion, and Desire (Cynthia A. Freeland) Computational Couture: From Cyborgs to Supermodels (Ada Brunstein) Section 3: Fashion, Identity and Freedom Wearing Your Values on Your Sleeve (Daniel Yim) Fashion and Sexual Identity, or Why Recognition Matters (Samantha Brennan) Slaves to Fashion? (Lauren Ashwell and Rae Langton) Fashion dolls and feminism: How do you solve a problem like Barbie (Louise Collins) Section 4: Can we be Ethical and Fashionable? Sweatshops and Cynicism (Matthew F. Pierlott) Women Shopping and Women Sweatshopping: Individual Responsibility for Consumerism (Lisa Cassidy) A Taste for Fashion (Marguerite La Caze) Notes on Contributors.